Partners
JTP Analytics works with selected technology partners when direct access to a specialist product is a better fit than a bespoke consulting engagement. These partnerships broaden the options available while keeping the choice grounded in the measurement problem you need to solve.
SIMBA
Marketing Mix Modeling
A product route for deployable MMM
SIMBA is a hosted marketing mix modelling platform built on PyMC-Marketing. It gives marketing and analytics teams direct access to data auditing, Bayesian MMM, scenario planning and budget optimisation in one place.
When SIMBA may be a good fit
- You want a platform your team can access and use directly.
- You need to deploy, refresh and explore models on an ongoing basis.
- You value transparent assumptions, uncertainty and an open-source modelling foundation.
How JTP and SIMBA can work together
- Lift-test calibration: JTP can design and run incrementality tests, then integrate the measured lift directly into SIMBA to calibrate the MMM.
- Product adoption calibration: JTP can use saturation estimates from SIMBA to calibrate bespoke product adoption models, connecting media response with realistic adoption potential.
Where JTP can help
If you are unsure whether a platform, a bespoke model or independent advice is the right route, Jake can talk through your requirements. JTP can also provide complementary support with model design, validation, incrementality, training and interpretation.
SIMBA provides and operates the platform, and determines its own plans and pricing. The tagged partner link identifies visitors referred by JTP Analytics.
Product, consulting or both?
A platform is useful when a team wants direct access to a deployable modelling workflow. Bespoke consulting is better suited to unusual data, specialist methods, independent model review or a question that does not fit a standard workflow. The two can also work together, with SIMBA providing the platform and JTP supporting the decisions, assumptions and capability around it.